It was the 1970s, and Munir had just moved to the United States.  Instead of studying to become a pharmacist like his parents wanted, he craved to start his own business.  After a frustrating experience shopping for a gift for his wife, Munir realized there was a need in the market for a one stop shop for all men’s and women’s fragrances.  From there the concept for Beneash Perfumes was born.